Dr. Ayan
Merchant.
Performance Consultant and Sleep Specialist — bringing together psychology, sport, and over a decade of experience in high-performance environments.
SCROLL
EXPERIENCE
10+
YEARS OF PRACTICE
Sleep can affect so much more than the night itself. It shapes how we feel, function, recover — and how supported everyday life feels.
Dr. Ayan Merchant's work is centred around helping people make sense of their sleep more clearly, and find a steadier, more practical way forward — whether that's an individual struggling with insomnia, or an elite athlete seeking a performance edge.
THE FOUNDATION
Academic &
professional
grounding
Her work is grounded in both academic and applied experience. Her experience spans independent consulting, research, teaching, counselling, behavioural assessment, and work inside sports environments.
ACADEMIC
BACKGROUND
-
PhD — Cardiovascular and Medical Sciences
University of Glasgow
-
MSc — Psychology of Sport
University of Stirling
-
MA — Psychology (Clinical)
The Maharaja Sayajirao University of Baroda
-
BA — Psychology
The Maharaja Sayajirao University of Baroda
TRAINING &
MEMBERSHIP
-
Advanced Practice — CBT-I
Cognitive Behaviour Therapy for Insomnia
-
CBT-I Basic Course
Cognitive Behaviour Therapy for Insomnia
-
Member
-
British Psychological Society
-
British Association for Sports and Exercise Sciences
-
British Sleep Society
02
CBT-I based interventions
The gold-standard psychological treatment for insomnia, tailored carefully to the individual and their specific pattern.
01
Sleep Support & Insomnia
Focused, evidence-based work for those experiencing difficulty with sleep — from onset to maintenance and quality.
Sleep, wellbeing &
performance — together
What makes Dr. Ayan Merchant’s work distinctive is the way she brings together different but closely connected areas of expertise. Her background allows her to look at sleep not only as a health concern, but also as something that affects emotional wellbeing, recovery, consistency, and performance.
03
Athlete sleep and recovery
Sleep strategies designed specifically for competitive athletes — optimising recovery windows and training adaptation
04
Sports psychology and athlete wellbeing
One-to-one support for confidence, focus, performance pressure, and the wider mental and emotional demands of sport.
05
High-Pressure Environments
Performance support for those operating under sustained pressure — building consistency, clarity, and resilience over time.
EVIDENCE-LED
COLLABORATIVE
PERSONALISED
LONG-TERM
PRACTICAL
Understanding
the whole picture
Rather than offering generic advice or one-size-fits-all solutions, Dr. Merchant works to understand the person, the pattern, and the context around the difficulty. From there, the aim is to build support that feels practical, personalised, and manageable over time.
-
Understanding the full picture, not just the symptom — sleep, stress, routine, recovery, and context together
-
Offering support that feels realistic in day-to-day life — not clinical, not abstract, not generic
-
Focusing on long-term change over quick fixes — building something that lasts
-
Making sleep feel less overwhelming — more understood, more supported, more within reach