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Dr. Ayan
Merchant.

Performance Consultant and Sleep Specialist — bringing together psychology, sport, and over a decade of experience in high-performance environments.

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EXPERIENCE

10+

YEARS OF PRACTICE

Sleep can affect so much more than the night itself. It shapes how we feel, function, recover — and how supported everyday life feels.

Dr. Ayan Merchant’s work is centred around helping people make sense of their sleep more clearly and find a steadier, more practical way forward. She works with individuals, athletes, and teams, bringing together sleep-focused support, psychology, and a deep understanding of recovery and performance. 

The foundation of the work

Her work is grounded in both academic and applied experience. Her experience spans independent consulting, research, teaching, counselling, behavioural assessment, and work inside sports environments.

ACADEMIC
BACKGROUND

  • PhD — Cardiovascular and Medical Sciences

University of Glasgow

  • MSc — Psychology of Sport

University of Stirling

  • MA — Psychology (Clinical)

The Maharaja Sayajirao University of Baroda

  • BA — Psychology

The Maharaja Sayajirao University of Baroda

PROFESSIONAL TRAINING & MEMBERSHIPS

  • Advanced Practice — CBT-I

Cognitive Behaviour Therapy for Insomnia

  • CBT-I Basic Course

Cognitive Behaviour Therapy for Insomnia

  • Member

  • British Psychological Society

  • British Association for Sports and Exercise Sciences

  • British Sleep Society

Sleep, wellbeing &
performance — together

What makes Dr. Ayan Merchant’s work distinctive is the way she brings together different but closely connected areas of expertise. Her background allows her to look at sleep not only as a health concern, but also as something that affects emotional wellbeing, recovery, consistency, and performance.

Her work currently focuses on:

01
Sleep support and insomnia-focused work
02
CBT-I based interventions
03
Athlete sleep and recovery
04
Sports psychology and athlete wellbeing
05
Performance support in high-pressure environments

EVIDENCE-LED

COLLABORATIVE

PERSONALISED

LONG-TERM

PRACTICAL

A thoughtful approach

Rather than offering generic advice or one-size-fits-all solutions, Dr. Merchant works to understand the person, the pattern, and the context around the difficulty. From there, the aim is to build support that feels practical, personalised, and manageable over time.

  • Understanding the full picture, not just the symptom 

  • Looking at sleep, stress, routine, recovery, and context together

  • Offering support that feels realistic in day-to-day life

  • Focusing on long-term change over quick fixes

Whether she is working with someone struggling to sleep, an athlete trying to switch off better, or a team looking to support recovery more consistently, the intention remains the same: to make sleep feel less overwhelming, more understood, and more supported.

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